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Harnessing the Power of Your Reticular Activating System

May 15, 2025

Have you ever wondered how some people seem to effortlessly notice opportunities while
others miss them entirely? The secret lies in a fascinating part of our brain known as
the Reticular Activating System (RAS).


This system acts as a filter, helping us focus on what’s important and tune out the noise. It
works with something we all have, our brain and allows us to reprocess adaptive information, in
EMDR terms, in a way that is powerful and transforming.


What is the RAS?
The RAS is located in the brainstem and plays a crucial role in attention and motivation. It helps
us prioritize information based on our goals and interests. When you set a clear intention, your
RAS kicks into gear, making you more aware of the opportunities that align with your
aspirations. We use the power of memory and awareness to transform clients lived experience
and to help them love more full lives without distress.


Why is it Important?
Understanding how to leverage your RAS can transform your daily life.
Imagine waking up each morning with a laser focus on your goals. You’ll start to notice
connections, opportunities, and resources that you previously overlooked. This shift in
perception can lead to significant personal and professional growth.


How to Activate Your RAS

1. Set Clear Goals: Define what you want to achieve. The clearer your goals, the better
your RAS can help you focus on them.

2. Visualize Success: Spend a few moments each day visualizing your goals. This
practice reinforces your intentions and activates your RAS.

3. Stay Positive: Surround yourself with positive affirmations and supportive people. A
positive mindset enhances your ability to notice opportunities.

4. Take Action: The more you engage with your goals, the more your RAS will help you
identify relevant opportunities.

Take a look at this YouTube Video with Mel Robbins that explains this in more detail. Give
yourself 30 seconds to reprogram your brain, something we always talk about. Start training
your brain to notice the opportunities around you, and watch how your life transforms!

https://youtu.be/2iPFtZENEq4?si=TQbaSCqabbgsAu6n

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