Launching Therapy Intensives

 Tips for Launching Your Therapy Intensives

1. Craft a Dedicated Intensives Page
Build a special page for your intensives on your website. Use language that resonates with your ideal clients—highlight their struggles and dreams for transformation. Make sure it’s easy to find on search engines by weaving in phrases your clients might use when searching for help.

2. Design a Clear Intensives Menu & FAQs
Lay out a detailed menu describing what your intensive program offers, the flow of sessions, and what someone can expect. Include a robust FAQ section to address any worries or hesitations clients might have about taking the leap.

3. Refresh Your Online Listings
Update your profiles on therapist directories to showcase your new intensive options. Don’t forget to add this offering to your Google Business profile so people in your area can easily find you.

4. Announce on Social Media
Share a series of posts across your social channels to introduce your intensives. Use stories, reels, or carousels to highlight who they’re for, the unique benefits, and what makes your approach stand out.

5. Create Informative Videos
Record YouTube videos or short clips for your website and socials. Talk about how your intensives work, who can benefit most, and the specific challenges you help with. Be clear about who your program is best suited for.

6. Engage in Local Professional Groups
Join and participate in local therapist Facebook groups. Share thoughtful posts about your intensives, focusing on how they can support both clients and fellow therapists.

7. Educate Your Colleagues
Produce content aimed at fellow therapists—webinars, blog posts, or videos explaining how intensives work and how they might support their clients.

8. Spread the Word to Your Network
Email your professional contacts and referral sources to let them know about your intensives. Ask them to share with anyone in their circles who might benefit.

9. Network Within Your Specialty
Reach out to therapists in your niche or related fields. Introduce yourself and explain how your intensives could be a valuable resource for their clients.1

0. Share Your Wins (Confidentially!)
Celebrate the breakthroughs from your intensives by sharing anonymized success stories with your peers and community. This builds credibility and spreads the word about the power of accelerated therapy work.

Friendly Tip:
Launching intensives is all about connection and clarity—making it easy for people to understand the value and envision themselves (or their clients) benefiting from the experience. Keep your messaging warm, authentic, and client-focused!